Google reportedly is currently planning to participate in brisk smartphone market by launching its own handset. Interestingly, at this time will not use Google's own Nexus label on new smartphones.
According to rumors, the tech giant it is conducting a conversation with several operators before issuing this smartphone. For the problem of design, manufacture, and Google's own software which will be responsible care of and it is planned that Google's new smartphone will soon be released by the end of 2016. Actions taken are considered to be easier to expand the reach of Google in the hardware field.
In addition, Google plans in preparation for creation of a smartphone is a step taken in order to strengthen Android. The reason, Android is still considered not consistent when compared to iOS from Apple. "Google Android worrying decline in terms of quality. These steps need to be taken to improve the control of Google on Android, "said Ben Wood, an analyst at CSS Insight.
As the only information that is already diktahui along that Google itself has samrtphone products under the company Nexus. However, such products are produced by fellow Google. It makes Google alone can not supervise Nexus.